Mayur Choudhary — Product & Interaction Designer

Overview

Building Devotional Tech for Bharat

AppsForBharat builds digital platforms that make daily devotional and spiritual practices accessible to millions across India. As a Product Designer Intern, I primarily focused on Daily Mantra an app enabling users to perform daily jaap, chant mantras, and build spiritual habits

My Contribution

As a Product Designer Intern on the Daily Mantra app, I worked alongside senior designers to design core feature layouts, run paywall conversion experiments, build motion assets, create components and learnt how to create scalable multi-brand design system

On-Ground Field Research

To understand how users practice devotion daily, I spent my weekends conducting in-person research at local temples and running user calls. It helped me capture real ritual habits and build empathy for our core audience.

Impact & Growth

Pricing Experiments & Today's Page Impact

I designed multiple pricing screen iterations, with the best one lifting CTR by 4%. Additionally, while Today's Page was cumulatively designed, I built the layout shown below along side my team, The todays page bought 15% increase in D7 retention and increased Engagement

(Todays Page) Aaj ke karya section designed by me

Punya Mudra Flow bottom sheet

Component Library

Learnt Multi-Brand Design System + Creating & Maintaining Component Library

I built, maintained, and documented reusable components including task cards, tag systems, and badge sets ensuring consistency across our multi-brand products. These scalable components enabled the team to ship features faster while maintaining high visual quality.

Graphics and Creatives

Marketing Posters & Push Notifications

Beyond core product screens, I designed high-converting marketing creatives, notification banners, and engagement visuals to capture attention instantly while maintaining visual consistency

Acquisition & App Store Screenshot Experiments

To drive user acquisition and improve conversion before download, we ran multiple rounds of experiments on our App Store and Play Store visuals. We tested different value propositions, localized messaging, and visual themes

Illustrations

300+ High-Fidelity God Illustrations & Assets

I generated a massive library of over 300 detailed divine illustrations for core product features and marketing surfaces

Punya Mudra: Gamification & Custom Badge Design

We ran gamification experiments centered around the Punya Mudra reward system. I designed custom golden badges for spiritual milestones, adding a tangible sense of achievement to daily chanting streaks.

UI Iterations

Aaj ka Panchang section Iterations

I iterated through the Aaj ka Panchang card to reduce initial visual clutter, structure complex astrological data, and improve readability with vernacular microcopy and clean typography.

Iteration 1

High Visual Noise & Low Hierarchy

Iteration 2

Structuring Content & Vernacular Shift

Final Iteration

Clean Visual Hierarchy & High Usability

Explore Page Revamp (Solving Discoverability)

Led the end-to-end revamp of the Explore tab. I didn't just change the UI...I owned the copy and content strategy to make discovery intuitive for a diverse user base.

Mantras

Bhajans

Stories

Craft & Motion

Motion Design & Micro-Interactions

I used motion design to make the app feel alive and give users tactile feedback during their daily rituals. In today's page & punya mudra animation

Aaj ke Punya karya section

I entirely designed and built the motion elements for this section

Punya Mudra page

My senior designer made the design and I refined the motion design assets for smooth, transitions.

Outcomes & Learnings

+4% CTR Lift:

Tested multiple pricing screen iterations, with the winning variant lifting overall payment CTR.

+15% D7 Retention:

Collaborated on Today's Page layouts to personalize daily ritual feeds and boost user habit loops.

300+ Custom Assets:

Generated and standardized high-fidelity god illustrations to power core product features.

Key Learnings

Shipping at Startup Speed: Learned to balance fast weekly execution with visual craft, delivering under tight constraints without compromising quality.

Cross-Functional Alignment 1. Mastered fast PRD processing and clear developer handoffs, designing around tech constraints for frictionless execution. 2. Fast Feedback Loops: Embraced early critique to rapidly refine my workflow, continuously improving both execution speed and visual quality.

Product & Business Fluency: Built a strong product mindset by learning how design decisions directly drive metrics like LTV, CAC, retention, and conversion.

Rapid Experimentation & Grit Working on weekend's, Pitching crazy ideas to PM's, accepting rejections, and iterating until we found winning concepts.

Start with strong foundations. Looked beyond pushing pixels by spending time with retention, category, and founding teams to understand how the entire business scales